As glamorous as diamonds are, the truth a diamond is a chunk of coal
that is made good under pressure. Diamonds start out as something far less
beautiful than what you see. They are formed when extreme heat (found 200 miles
into earth’s ground) and extreme pressure leading to crystallization of carbon
atom which then creates diamond. Just as lowly coal can become a lovely
diamond, any small or new businesses has the potential to become something
great.
Indeed, the rough diamond must be well polished for the true luster of
the stone to ever appear. The process is definitely not easy. Just like a
business, you must experience hardship before resurgence of drive that moves
the business for a greater start.
Established companies will have got used to succeeding without
reinventing or innovating. However, if a company fails to reinvent itself from
time to time, it won’t be able to adapt to changing conditions. It and its
products will eventually end up obsolete. The advantage of being a newcomer in
an industry is that you can separate yourself from the best companies and
embrace the necessity of change and find ways to profit from it. As long as you
keep reinvent yourself, your business will shine and last for a longer
lifespan.
When Tezza Kitchen was first established, no one knew who we were. Soon
when the established guys wonders how a small company like us captures bigger
clients compared to them, they then see us shine. Whichever industry you are
in, if you stay focus with your team, there will be opportunities waiting to be
seized. No one can stop you. The only one who holds you
back is yourself.
You can have all the money in the world and you can have all the
brilliant ideas but if you don’t have the people, forget it. – Tony Fernandez
Invest in the human soul. Who knows, it might be a diamond in the
rough. – Mary McLeod Bethune
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